Visit Tyrol

Exploring the Austrian Alps

Client Overview

Visit Tyrol is a tourism board located in the Austrian Alps. We were hired to plan, produce & launch a series of video assets for their upcoming winter ski season.

The brief

Our focus was to highlight the unique experience of three ski resorts.

Serfaus Fiss Ladis is a family focussed resort, so we wanted to capture how the entire ecosystem from the  transport, hotels to restaurants were designed to cater to families with children.

We focussed on the high end, luxury experience, in particular the Michelin star restaurants and VIP services.

St Anton is renowned for being one of the best resorts for extreme off piste skiing; our goal was to showcase the best free riding spots around the resort, working with local guides to uncover hidden gems.

Working to a tight deadline and filming window, we worked to be as effective and efficient as possible within each location.

This meant we needed to be extremely organised moving into the production and agile on location to work around the unpredictability of the weather. As a team we were able to produce the video campaigns for each location in just 3 days.

Hear what Visit Tyrol says about working with BMC

We at the Tyrol Tourist Board had a great experience working with Be More Creative. Not only were they were totally flexible and very professional in their work, they were also remarkably meticulous in their approach and efficient with everyone's time. I would definitely work with them again!

Elena Protopopow, Tyrol Tourist Board